Performance Marketing Manager at Chalhoub Group – UAE
-Driving business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and making suggestions for conversion improvement projects to maximize revenue and minimize costs
-Developing and monitoring campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
-Creating tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
-Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
-Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals), and execute continuous improvement initiatives.
-Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
-Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
-We are hiring a motivated Performance Marketing Manager with min. 3 years of experience to join our team. Our ideal candidate will have a passion for digital consumer marketing, is creative and has developed strong analytical skills. We are looking for someone with an established track-record in driving platform growth (traffic+conversion) across channels (preferably in the consumer goods/luxury space).
- Seniority Young Professional (4 to 7 years)
- Employer type Foreign Company
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